Hotjar sells heatmaps, session recordings and funnels, with an NPS survey somewhere inside. If the survey is the only part you wanted, that is $80 a month for the wrapping.
Hotjar bills for four things. Most people came for the fourth one.
a month, for three features you did not ask for
once, and you own it forever
Where the two tools genuinely differ, and where they do not.
| Feature | Hotjar | NPSpack |
|---|---|---|
| Pricing | $80+ a month | $49 one-time |
| NPS surveys | Yes | Yes |
| Setup | Account, plan, configuration | One script tag |
| Heatmaps | Yes | No Not needed for NPS |
| Session recordings | Yes | No Feedback only |
| Learning curve | Steep | None |
| Best for | UX teams | NPS feedback |
One job, one payment, no training day.
Hotjar does heatmaps, recordings and surveys. NPSpack asks one question and turns the answers into one score. There is nothing else in it to learn or switch off.
Hotjar's business plan runs $80 a month — $960 a year. NPSpack is $49 once, so year one saves you $911 and year two saves the lot.
Add your site, copy the script tag, paste it before the closing body tag. The next visitor can answer. No tracking plan, no sampling rules, no cookie configuration.
The dashboard is one score, a split between promoters, passives and detractors, and the comments people left. Anyone on your team can read it on their first visit.
Yes. They are two independent script tags and neither one knows the other is there. Some people keep Hotjar for recordings and move NPS across to stop paying per response.
No. Unlimited responses on every pack, with no overage charge when a launch goes well.
No. Your NPS trend starts on the day you paste the script, so export anything you want to keep before you cancel.
It is one small script that loads after your page and draws a single modal. No recording, no replay buffer, no session capture.
Want the theory first? Read the complete NPS guide or compare NPSpack and Typeform.
One script tag, one payment, and the only number you were measuring anyway.
Try the live demo60-second setup · no analytics bloat · unlimited responses
