What the score actually looks like out there, by industry, by company size and by quarter. Find your row, then find out what the number above you costs to reach.
Everything below is a breakdown of these.
The bar places each score on the full −100 to +100 range, so a short bar is a real result and not a rounding error.
| Industry | Position on the scale | Average NPS | Detail |
|---|---|---|---|
| Digital agencies | +48 | — | |
| SaaS & software | +41 | Benchmarks | |
| Education | +38 | — | |
| E-commerce & retail | +28 | Benchmarks | |
| Financial services | +23 | Benchmarks | |
| Healthcare | +18 | Benchmarks |
Type your NPS and see it graded against your industry benchmarks.
Want to move it? Start tracking the score on a schedule instead of a hunch. Ready to go from average to great? Start tracking the trend. Solid score. Track it over time to hold it and push it up. Great score. Make sure your promoters are doing some work for you. You lead your field. Keep tracking to stay there.
Start tracking your NPSSmall companies score higher than large ones, and the whole field drifted up through 2024.
| Company size | Headcount | Average NPS |
|---|---|---|
| Startup | 1–10 | +45 |
| Small | 11–50 | +42 |
| Medium | 51–200 | +38 |
| Large | 200+ | +35 |
| Quarter | Average NPS | Change |
|---|---|---|
| Q1 2024 | +38 | — |
| Q2 2024 | +41 | +3 |
| Q3 2024 | +43 | +2 |
| Q4 2024 | +42 | −1 |
Four industries have a full breakdown: segment averages, top-performer scores and what separates the two.
Scores by company stage, pricing model and target market.
See the breakdownScores by business model and vertical, and what shipping does to them.
See the breakdownScores by segment, and why trust makes this the hardest field to score well in.
See the breakdownScores by segment, and what actually drives them.
See the breakdownOne year of responses, aggregated and anonymised. Here is exactly what went in and what came out.
One script tag, unlimited responses, and your own number instead of an industry average.
