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NPS Benchmark Report 2024

Industry-leading insights from thousands of NPSpack users. See how your NPS score compares across different industries and company sizes.

📈 50,000+ Responses
🏢 500+ Companies
🌍 25+ Industries

Key Insights

42
Average NPS
Across all industries
67
Top Performers
SaaS & Tech companies
3.2x
Growth Rate
Companies with NPS 50+

Methodology

Data Collection

  • • 50,000+ NPS responses collected via NPSpack
  • • Data from January 2024 to December 2024
  • • Companies ranging from startups to enterprises
  • • Anonymous aggregated data only

Analysis

  • • Segmented by industry and company size
  • • Outliers removed (< 10 responses per company)
  • • Weighted averages for fair representation
  • • Quarterly trend analysis included

Industry Benchmarks

NPS by Industry

NPS by Company Size

NPS Trends Over Time

Industry Breakdown

SaaS & Software

67
NPS Score

E-commerce

52
NPS Score

Digital Agencies

48
NPS Score

Fintech

45
NPS Score

Healthcare

41
NPS Score

Education

38
NPS Score

Manufacturing

35
NPS Score

Retail

32
NPS Score

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