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NPS Benchmark Report 2024

Industry-leading insights from thousands of NPSpack users. See how your NPS score compares across different industries and company sizes.

📈 50,000+ Responses
🏢 500+ Companies
🌍 25+ Industries

Key Insights

42
Average NPS
Across all industries
67
Top Performers
SaaS & Tech companies
3.2x
Growth Rate
Companies with NPS 50+

Methodology

Data Collection

  • • 50,000+ NPS responses collected via NPSpack
  • • Data from January 2024 to December 2024
  • • Companies ranging from startups to enterprises
  • • Anonymous aggregated data only

Analysis

  • • Segmented by industry and company size
  • • Outliers removed (< 10 responses per company)
  • • Weighted averages for fair representation
  • • Quarterly trend analysis included

Industry Benchmarks

NPS by Industry

NPS by Company Size

NPS Trends Over Time

🎯 Where Does YOUR Score Stack Up?

Enter your NPS score to see how you compare to your industry benchmarks.

Want to improve your score? Start tracking your NPS systematically. Ready to move from average to great? Start tracking trends. Good score! Track it over time to maintain and improve. Great score! Make sure you're leveraging your promoters. Excellent! You're a leader. Keep tracking to stay on top.

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Industry Breakdown

Click on any industry to see detailed benchmarks and improvement strategies.

SaaS & Software

+41
Average NPS

E-commerce & Retail

+28
Average NPS

Financial Services

+23
Average NPS

Healthcare

+18
Average NPS

Digital Agencies

+48
Average NPS

Education

+38
Average NPS

Start Measuring Your NPS Today

Join the companies in our benchmark report and start collecting valuable customer feedback.

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