How does your institution compare? Benchmarks for banks, credit unions, fintech and investment firms.
Type your NPS and see it graded against Financial Services benchmarks.
Want to move it? Start tracking the score on a schedule instead of a hunch. Ready to go from average to great? Start tracking the trend. Solid score. Track it over time to hold it and push it up. Great score. Make sure your promoters are doing some work for you. You lead your field. Keep tracking to stay there.
Start tracking your NPSEach segment faces its own customer expectations and its own regulatory ceiling.
| Segment | Average NPS | Examples | What moves the score |
|---|---|---|---|
| Traditional banks Large retail banks | +15 | USAA (+75), Navy Federal (+71) | Legacy systems, fee structures and branch closures drag it down |
| Credit unions Highest in banking Member-owned cooperatives | +35 | Member focus, better rates, community connection | Mission-driven, local presence and lower fees lift it |
| Fintech Digital-first financial services | +31 | PayPal (+35), Square (+42), Stripe (+67) | Interface quality, transparency and speed of change |
| Investment firms Brokerages and wealth management | +28 | Vanguard (+55), Charles Schwab (+45) | Performance, fees and access to an advisor |
Financial institutions use NPSpack to track customer satisfaction.
Knowing what the industry is up against keeps your target realistic.
Know what your customers think, and spot the at-risk accounts before they leave.
Track your financial services NPS
