📊 Updated for 2025

SaaS NPS Benchmarks 2025

How does your SaaS company's NPS compare? See industry averages, top performer scores, and what it takes to reach excellence.

+41
Industry Average
+70
Top Performers
+31
Median Score
3%
Reach +70 NPS

🎯 Where Does YOUR Score Stack Up?

Enter your NPS score to see how you compare to SaaS benchmarks.

Want to improve your score? Start tracking your NPS systematically. Ready to move from average to great? Start tracking trends. Good score! Track it over time to maintain and improve. Great score! Make sure you're leveraging your promoters. Excellent! You're a leader. Keep tracking to stay on top.

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SaaS NPS Benchmarks by Company Stage

Your company's stage significantly impacts NPS expectations. Here's what to aim for.

🚀

Startup

0-50 employees

+28
Average NPS
Exceptional (Top 5%) +60
Great (Top 15%) +45
Good (Top 50%) +30
Needs Work <+30
Most Common Stage
📈

Growth Stage

50-500 employees

+33
Average NPS
Exceptional (Top 5%) +65
Great (Top 15%) +50
Good (Top 50%) +35
Needs Work <+35
🏢

Enterprise

500+ employees

+35
Average NPS
Exceptional (Top 5%) +70
Great (Top 15%) +55
Good (Top 50%) +40
Needs Work <+40

200+ SaaS companies already track their NPS with NPSpack

SaaS NPS by Business Model

Your pricing model affects customer expectations and satisfaction.

Freemium SaaS

Users experience value before paying

+42
Average NPS

Top performers: Canva (+77), Spotify (+39), Dropbox (+35)

Subscription SaaS

Monthly/annual recurring revenue

+29
Average NPS

Top performers: Zoom (+62), Slack (+58), Notion (+54)

Usage-Based SaaS

Pay-as-you-go pricing

+38
Average NPS

Top performers: Stripe (+67), AWS (+45), Twilio (+41)

NPS by Target Market

Different customer segments have different expectations.

Developer Tools

+47

GitHub (+73), Vercel (+68), Stripe (+67)

Productivity & Collaboration

+41

Notion (+71), Figma (+69), Slack (+58)

Marketing & Sales Tools

+31

HubSpot (+61), Calendly (+58), Mailchimp (+33)

Vertical SaaS

+52

Toast, Procore, Veeva - industry specialists

How to Improve Your SaaS NPS

The companies reaching +70 NPS share these common practices.

🎯

Obsessive Product-Market Fit

Clear ICP definition, jobs-to-be-done focus, continuous validation, and feature discipline.

Exceptional Onboarding

Time-to-value under 5 minutes, progressive disclosure, personal guidance, and success milestones.

🤝

Proactive Customer Success

Health score monitoring, usage optimization, expansion opportunities, and executive relationships.

Product Excellence

Performance optimization, intuitive design, integration ecosystem, and great mobile experience.

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