How does your SaaS company's NPS compare? See industry averages, top performer scores, and what it takes to reach excellence.
Enter your NPS score to see how you compare to SaaS benchmarks.
Want to improve your score? Start tracking your NPS systematically. Ready to move from average to great? Start tracking trends. Good score! Track it over time to maintain and improve. Great score! Make sure you're leveraging your promoters. Excellent! You're a leader. Keep tracking to stay on top.
Start Tracking Your NPS FreeYour company's stage significantly impacts NPS expectations. Here's what to aim for.
0-50 employees
50-500 employees
500+ employees
200+ SaaS companies already track their NPS with NPSpack
Your pricing model affects customer expectations and satisfaction.
Users experience value before paying
Top performers: Canva (+77), Spotify (+39), Dropbox (+35)
Monthly/annual recurring revenue
Top performers: Zoom (+62), Slack (+58), Notion (+54)
Pay-as-you-go pricing
Top performers: Stripe (+67), AWS (+45), Twilio (+41)
Different customer segments have different expectations.
GitHub (+73), Vercel (+68), Stripe (+67)
Notion (+71), Figma (+69), Slack (+58)
HubSpot (+61), Calendly (+58), Mailchimp (+33)
Toast, Procore, Veeva - industry specialists
The companies reaching +70 NPS share these common practices.
Clear ICP definition, jobs-to-be-done focus, continuous validation, and feature discipline.
Time-to-value under 5 minutes, progressive disclosure, personal guidance, and success milestones.
Health score monitoring, usage optimization, expansion opportunities, and executive relationships.
Performance optimization, intuitive design, integration ecosystem, and great mobile experience.
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