How does your SaaS company compare? Industry averages, top-performer scores, and what it takes to get there.
Type your NPS and see it graded against SaaS benchmarks.
Want to move it? Start tracking the score on a schedule instead of a hunch. Ready to go from average to great? Start tracking the trend. Solid score. Track it over time to hold it and push it up. Great score. Make sure your promoters are doing some work for you. You lead your field. Keep tracking to stay there.
Start tracking your NPSYour stage sets the expectation. Here is what to aim for.
| Stage | Average NPS | Exceptional (top 5%) | Great (top 15%) | Good (top 50%) | Needs work |
|---|---|---|---|---|---|
| Startup 0–50 employees | +28 | +60 | +45 | +30 | <+30 |
| Growth stage Most common 50–500 employees | +33 | +65 | +50 | +35 | <+35 |
| Enterprise 500+ employees | +35 | +70 | +55 | +40 | <+40 |
200+ SaaS companies already track their NPS with NPSpack.
Your pricing model shapes what customers expect before they ever score you.
| Business model | Average NPS | Top performers |
|---|---|---|
| Freemium SaaS Customers see the value before they pay | +42 | Canva (+77), Spotify (+39), Dropbox (+35) |
| Subscription SaaS Monthly or annual recurring revenue | +29 | Zoom (+62), Slack (+58), Notion (+54) |
| Usage-based SaaS Pay-as-you-go pricing | +38 | Stripe (+67), AWS (+45), Twilio (+41) |
Different customer segments expect different things from the same software.
GitHub (+73), Vercel (+68), Stripe (+67)
Notion (+71), Figma (+69), Slack (+58)
HubSpot (+61), Calendly (+58), Mailchimp (+33)
Toast, Procore, Veeva — industry specialists
The companies sitting at +70 share four habits.
A clear ICP, a jobs-to-be-done focus, continuous validation and feature discipline. Every feature you ship for somebody else costs your best customers clarity.
Time to value under 5 minutes, progressive disclosure, personal guidance and visible success milestones.
Health-score monitoring, usage optimisation, expansion conversations and executive relationships — started before renewal, not at it.
Performance work, an interface people can read, an integration ecosystem and a mobile experience that is not an afterthought.
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