Updated for 2025

Healthcare NPS benchmarks 2025

How does your healthcare organisation compare? Benchmarks for hospitals, clinics, telehealth and health tech.

+18 Industry average
+40 Top performers
+31 Telehealth
+25 Specialty clinics
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By segment

NPS by healthcare segment

Every care setting carries its own patient expectations.

Segment Average NPS Examples What moves the score
Hospitals Large medical centres +12 Mayo Clinic (+38), Cleveland Clinic (+35) Wait times, billing and communication drag it down
Specialty clinics Focused medical practices +25 Dermatology, orthopaedics, dental, vision Focused service and shorter visits lift it
Telehealth Highest in healthcare Virtual care platforms +31 Teladoc (+35), MDLive (+32) Convenience, no wait times, accessibility
Health tech Digital health apps and devices +28 Fitness trackers, mental health apps, medication reminders Ease of use, data accuracy, integration

Healthcare organisations use NPSpack to track and improve patient satisfaction.

Patient experience

What drives healthcare NPS

Patient satisfaction is decided by experience factors, not only by clinical outcomes.

Wait times

Scheduling availability and in-office waiting are the single biggest driver of healthcare NPS. Patients seen inside 15 minutes score 20 points higher.

Communication

Clear explanations, listening to concerns and following up afterwards all move the score. Staff empathy matters more to NPS than the clinical outcome does.

Billing transparency

Surprise bills and confusing statements are the main source of detractors. Clear cost estimates and easy payment options are worth 10–15 points.

Environment and comfort

Clean, comfortable facilities with modern amenities set the first impression. Digital check-in and online scheduling are no longer a bonus, they are expected.

Other industry benchmarks

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