How does your online store compare? See benchmarks by business model, vertical, and what drives customer loyalty in e-commerce.
Enter your NPS score to see how you compare to E-commerce benchmarks.
Want to improve your score? Start tracking your NPS systematically. Ready to move from average to great? Start tracking trends. Good score! Track it over time to maintain and improve. Great score! Make sure you're leveraging your promoters. Excellent! You're a leader. Keep tracking to stay on top.
Start Tracking Your NPS FreeYour business model significantly impacts customer expectations.
Direct-to-consumer
Examples: Patagonia (+73), Warby Parker, Glossier
Amazon, eBay, Etsy
Limited brand control, price competition
Recurring deliveries
Dollar Shave Club, Birchbox, HelloFresh
300+ e-commerce stores track their NPS with NPSpack
Different product categories have different customer expectations.
HelloFresh (+38), Thrive Market (+52)
Glossier (+68), Sephora (+41)
Wayfair (+35), Williams Sonoma (+42)
Patagonia (+73), Everlane (+52)
Apple Store (+72), B&H (+45)
Amazon (+54), Target (+38)
Fulfillment speed is the #1 NPS driver in e-commerce.
Join hundreds of online stores who understand their customers better. Set up post-purchase surveys in 60 seconds.
Track your e-commerce NPS starting today